About Racing Fashion Weekly

The #1 Destination for Race Day Style

At Racing Fashion Weekly, we believe fashion is the beating heart of race day.
From Flemington to Cheltenham, we celebrate the tradition, theatre, and elegance of dressing for the track — and we’re here to help you do it beautifully.

We are Australia’s foremost authority on racing fashion, offering curated style guides, seasonal trend forecasts, and insider tips to help you look and feel your best. Whether you’re attending your first Cup Day or you’ve walked the Fashions on the Field runway, RFW is your trusted companion in style.

Our mission is simple:
To empower women with timeless inspiration, expert guidance, and a vibrant community of fellow race-day fashion lovers.

Each season, we bring you:

• Beautifully curated Style Guides for the biggest race days of the year
• Exclusive brand partnerships and shopping discounts
• The RFW Social Club — where fashion and friendship meet, trackside

Join us as we champion fashion that feels joyful, elegant, and distinctly you.
After all, it’s not just what you wear — it’s how you arrive.